The New Rules of Defence Competitiveness

Voices and Perspectives

The New Rules of Defence Competitiveness

Diversification is reshaping the defence industrial landscape, but will all these companies survive when the current spending surge ends?

Preparing for war is difficult, especially for a society that values its citizens more than martial power. It essentially requires governments to divert resources away from everyday facilities and into tanks, ships, planes and ammunition.

Before the second world war, Germany spent one-sixth of its gross national product on rearmament. According to the US War Production Board in 1946, Germany spent the equivalent of $2.4 billion on munitions between 1935 and 1939. The US and UK spent a combined $800 million. Germany was preparing for war; the UK and US hoped to avoid it.

Looking at the present day, the world is arguably more fractured than ever. Recent conflicts between the US, Israel and Iran have disrupted Middle Eastern trade and burdened Gulf state defence forces. Russia’s war in Ukraine has dragged Europe reluctantly into rearmament, while US preparations to defend Taiwan have led to a surge of procurements, including $90 billion in framework agreements with Lockheed Martin for THAAD and PAC-3 MSE interceptors.

This creates a difficult dynamic: war is a real and imminent threat, but public spending is high and lead times for key munitions are dangerously long. The result is a drive for domestic production capabilities, despite potential long-term consequences.

Global defence spending increased by 9.4% in 2024 to $2.7 trillion and rose further to $2.9 trillion in 2025, according to the Stockholm International Peace Research Institute. However, this funding consistently hits bottlenecks: advanced capabilities like air defence, naval vessels and cruise missiles often come from abroad. Few companies have produced these systems over the past 30 years, slowing procurement. Germany’s Rheinmetall, for example, recently reported an €80 billion backlog, up from €24.5 billion in 2021.

Two factors are at play: first, escalating global threats suggest less hesitation around the use of force in the future. Second, procuring materials for defence is expensive and slow, and forces dependence upon external powers. These pressures are driving countries to rethink their domestic defence capacity.

The US military relies on a handful of companies for core capabilities including Tomahawk and Joint Air-to-Surface Standoff Missile (JASSM) systems. Consequently, framework contracts have been placed with Lockheed Martin, Northrop Grumman and Raytheon to increase production, while new companies like Anduril and Castelion add further capabilities to the US arsenal. Export demand for missiles like the PAC-3 helps offset US production investments and lower unit costs. However, many countries cannot afford to wait in line for US systems and are now investing in their own production capacity or turning to other suppliers.

Established primes like MBDA, Kongsberg and Rafael Advanced Defense Systems have stepped in, with Kongsberg’s Joint Strike Missile growing from two users in 2021 to six today. Simultaneously, challengers are offering alternatives to the established primes. The UK’s Cambridge Aerospace closed a £300 million funding round following contracts for its Skyhammer interceptor, while Rotron Aerospace is developing SkyLance, a ‘low-cost effector’ supported by the UK Ministry of Defence’s Project BRAKESTOP.

The industrial landscape has seen even starker diversification in artillery ammunition. Outside Europe, some countries established domestic capabilities long before the Ukraine war: the UAE announced an ammunition plant in 2007, and Saudi Arabia launched a mortar and howitzer factory in 2016.

Source: SIPRI
Source: SIPRI

Since 2022, however, Rheinmetall and Czechoslovak Group (CSG) have expanded across Europe. Rheinmetall is building, or negotiating to build, artillery plants for Australia, Lithuania, Latvia, Bulgaria, Hungary and Ukraine. CSG will manage Greece’s Hellenic Defense Systems and is building a US facility; Estonia, Denmark and Canada are also building factories. By 2030, preliminary estimates suggest there will be at least 25 manufacturers of 155mm ammunition across the Middle East, the US and Europe, able to produce over two million rounds annually.

What follows from this diversification is key to understanding the new rules of defence competitiveness. To be clear, domestic production has benefits: it provides employment and helps large companies with growing backlogs meet delivery timelines. However, there is only ever going to be a finite demand for artillery ammunition, air defence missiles and armoured vehicles unless there is a war. This means that once replenishment and rearmament in Europe are complete, the spending within many countries is likely to level out, rather than increase exponentially.

If that levelling out occurs, the world will be left with far more defence companies than it has had since the late 1980s, when cold war spending could sustain a vast ecosystem. In that landscape, competitiveness will increase considerably. 

For loitering munitions, for example, where users of the past could choose between UVision and AeroVironment, they can now reach out to Helsing, Stark, the WB Group, Anduril, KNDS France, Rheinmetall and the UAE’s own EDGE Group, among many others. All are able to offer advanced capabilities with differing levels of operational pedigree and different price points. 

How will the strongest companies survive in this new landscape? Arguably those that have made a good impression in the US will do well, although even that is not guaranteed. But previous cycles of defence spending suggest that the companies that meet this diversified competitive landscape with diversification of their own will likely succeed. This means supporting sovereign capabilities, as that is what defence ministries require, but it also means working as hard to establish a thriving export portfolio with customers from around the world. 

Cost and, increasingly, speed of delivery are influencing decisions, as evidenced by Norway and Croatia’s procurement of the K239 Chunmoo rocket launcher, in which they cited the long lead times for High Mobility Artillery Rocket System (HIMARS) as shaping their selection. And much of the world’s market cannot afford to spend the way that European states do. Altogether, a diversified export portfolio underpinned by a range of products – potentially combined with work in the commercial or civil sectors – will help defence companies stay ahead of the flattening in demand that may well be coming.